The “fish more, work less” motto I decided to adopt this year is already being put to diligent use. Since the start of the new year, I have been fishing twice and already logged a few entries on my steelhead report card. And the fishing forecast is only looking to heat up as the month continues. The International Sportsmen’s Exposition is coming to Sacramento this Thursday and will be in full swing until Sunday (January 10th-13th). I will be attending the event for the first time in many years. I look forward to rubbing elbows with many industry experts and checking out a ton of new equipment; my excitement level is merely that of a kid in candy store.

In its 36 years, this exposition has been stomping grounds for outdoor aficionados from all walks of the outdoor industry. Fly fishing, boating, hunting, archery, adventure travel, camping; you name it. It is a wonderful opportunity to become acquainted with new outdoor activities or become more proficient at an already learned skill. Along with over 300 premier outfitters, the exposition also includes booths from national and local conservation organizations, state and federal government agencies, and nonprofit groups. Information mecca; along with many live demonstrations, competitions, interactive booths, and kid-friendly areas make it a great way to spend a day or weekend.

Hours of operation: Thursday and Friday: 11am-8pm, Saturday 10am-7pm, and Sunday 10am-5pm.

Tickets: General Admission $15.00  Kids 16 and under FREE

For additional information about the ISE, please visit their website.